How Is Voice Search Going To Impact Local Search Results?

John Pitt

Voice search is shaping the future of SEO as a whole. In fact, voice search has gone from a statistical zero to 10% of all search volume in 2015. This is a massive increase that creates a trend for the future. Given the growth in voice search, it will affect how local businesses are found on the net. This is why local SEO providers should be ready to adapt to the new situation if they want to attract the majority of traffic via voice search. This article provides an overview of how voice search is going to affect local search results.

ComScore estimates that by the year 2020, 50% of all searches would be a voice.

Businesses need to adapt to the changes brought about in the SEO industry with the introduction of voice search. The way a customer interacts with voice search is completely different to the way they interact with a search box. For instance, a customer might type “Coffee Shop NYC” into the search box while saying “Where is the Closest Coffee Shop” when interacting with a voice device. In fact, when someone types something into the search box, he or she thinks of the shortest term to use. But this is not the case when it comes to voice search. They are much more likely to use long queries starting with who, what, where, why, and how. Hence, a local business should be ready to adapt their keywords to match the queries searched by a voice searcher in the long run.
Google has long sought to reduce the importance of keyword-focused queries. This is because many marketers try to over-optimize their content by stuffing keywords within the body of their content instead of writing naturally for the customer. With the arrival of voice search, Google’s intention is about to come through. The search queries originated by voice search don’t use the keywords in a conventional way. Instead, businesses that focus on providing real who, what, where, why, and how answers will outrank their competition in the local search results pages.

Here are some steps that you can take to make your local business website voice-ready for the future. Add more long-tail keywords to your content. In fact, long queries will originate from voice searchers. Make sure you target long-tail keywords to take advantage of this trend. Address the who, what, why, where, and how the type of content on your web pages. These are the queries that will be asked by your customers when a voice search is fully implemented in the future. Write content in a more natural language. Focus on your clients and not the search engines. There is no point in stuffing keywords on your web page to attract more traffic. All this will change with the arrival of voice search. These are some of the most important factors to consider when making your local business ready to take advantage of the voice search trend in the long run.

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